If you’re planning on ranking in video search results, you’ll need to follow a few tricks that go above and beyond the basics. Here are seven of the most important tricks I know that will help you boost your rankings in Google’s video search results.
- Embed Videos In Blog Posts
Embedding videos in your posts is one of those SEO tricks that’s been around for a while now, but not every SEO expert is on board with it. It’s a valuable trick because it gives you two different locations to link back to your website: within your post, and when you post videos directly on YouTube. You can do all sorts of creative things with video, including adding call-to-action overlays that appear as viewers are watching. (For example, at The Huffington Post they recently embedded an overlay that said Sign up for HuffPost newsletters as users watched President Obama discuss his State of the Union address.) Also note: if your video gets more than 10K views on YouTube, Google will automatically add it to its search index!
- Link To Your Video From Multiple Locations On Your Website
Another video SEO trick that you might not be aware of is how links to your videos can help with SEO. If your video is good, you probably want people to share it on social media. That’s great, but in doing so, there’s a trick you can use to get your video ranked higher in search engines like Google. Link to your video from multiple locations on your website, and it could boost those rankings by as much as 53%. Just make sure you aren’t spamming or overdoing it; spammy links can hurt your search ranking just as easily as they can help.
- Place Links In Your Video Descriptions
Links in your video descriptions are easy to add. Just type in one or two sentences of text, highlight it, and then click the insert link. When you’re done placing links, click preview to make sure everything looks good. If there’s a problem with your description (like you’ve misspelled a word), YouTube will inform you so that you can fix it before publishing. After your description is ready for prime time, click publish. If you’re using Google Chrome as your browser, a small pop-up box will ask if you want to add captions and subtitles to your video. By clicking yes here, YouTube automatically transcribes whatever is said in your video and makes it searchable by viewers using their mobile device or computer.
- Create Playlists
Playlists can be a huge boon to your video SEO strategy. Creating and using them helps you guide users through your content, adding greater context for each individual video and helping viewers locate related videos. Not only does it help with search optimization, but playlists also create a new dimension of stickiness to your videos. Videos in playlists receive up to 60% more views than those outside of playlists. The addition of comments, like links on web pages, offer viewers an opportunity to share their opinion and interact with you—which increases user engagement over time and paves new pathways for YouTube traffic.
- Create Meta Descriptions For Each Video In Your Playlist
Be sure to include keywords that are relevant to your target audience. Try to keep each description between 150 and 160 characters long, since that’s how much room there is in a Twitter post. If you go over 160 characters, it will get cut off in a tweet and your message won’t be conveyed as well. In addition, these descriptions need to be engaging enough that users will want to click on your video – and remember, Google looks at things like CTR (click-through rate) as one of many factors in ranking video content!
- Use Schema Markup To Improve Your Rankings On Google Search Results
Schema markup is a collection of data that websites can add to their pages to help search engines (like Google) understand what’s on their page. It also helps users see more information about your website. You can use schema markup on your pages by making sure you have complete and accurate content, which makes it easier for people to find you when they search using keywords related to your business or industry. Adding schema markup correctly is like putting important information in a table of contents—it’s not going to change how well you rank for certain terms, but it will make sure users find what they’re looking for when they click on one of your results. It will be more beneficial if you hire SEO services for this step.
- Promote Individual Videos Using Social Media
Promoting individual videos using social media is a great way to kick off your video SEO strategy. Search engines such as Google and Bing love fresh, new content and promoting individual videos helps you get started on that front. By sharing videos you’ll also be able to build a following that will give you helpful feedback about what kind of topics they want to see more of in future videos. You can also target your keyword on specific websites to help with search engine optimization (SEO). For example, if one of your keywords is Google Analytics you could run an ad on YouTube for Google Analytics Training so people searching for related keywords will be directed to your video.
Videos are an essential part of every marketing strategy in today’s digital world. It might just be a matter of time before video goes beyond being just a part of your strategy and becomes the focal point. What you need to understand is that videos are not just videos to your audience anymore; they are your product. And if you want your product or services to sell, then you need to give people what they want: the right information at the right time. This is how you will go beyond grabbing their attention and persuading them to buy, subscribe, or follow you.