If you haven’t made your Amazon Store yet, you should know that you can now customize the look and feel of your store. This includes customizing the Content tiles, Product grid, and the Navigation bar. We’ll also take a look at the Featured deals tile. Depending on your product and brand, you may want to incorporate the Featured deals tile and create a special sale page for your products. But before we do that, let’s take a closer look at the different features of your brand store.
Content tiles
Whether you’re using content tiles for your website or selling your own products, you’ll want to make sure that your store’s design is consistent with the overall style of the site. For example, you can’t use the same background color and fonts for all your content. The key to success with Amazon Stores content tiles is to create a cohesive, yet visually appealing look. Here are a few tips to make your content look its best.
For the body/content section, you can use one of eight different types of tiles, which can include text, images, product grids, galleries, video, navigation, and videos. Choose tiles that match your goals and customer needs. For example, you can display the best-selling products, which are usually the best-selling ones. You can also use custom tiles for your products and categories, and choose a unique format for each one.
You can create an Amazon Store using the Brand Registry. You must login to Seller Central or Vendor Central and select one of four templates. Once your store page is ready, you can populate the tile with a header image, logo, and enticing lifestyle imagery. You can also add a text description and CTA buttons. You can use any combination of these tiles to promote your brand or product. This process is easy, fast, and effective.
Product grid
The Product Grid on Amazon Stores lets you display up to four products and their details on one page. These products can be selected manually, or they can be chosen based on a search term. For desktops, each row shows four products, while mobile users can see up to two products. Each product in the grid links to the product detail page. Listed below are the different types of Product Grids:
The Product Grid template displays products in an easy-to-read manner. In contrast, the marquee and showcase templates display products in multiple rows of four or five. A highlighted product is the most visually appealing and offers a better user experience. The Product Grid template has several other design options that help users navigate through the products easily. Each template is easy to customize and has different design features. Once you have chosen a layout, the Amazon representative will review it to make sure it meets the requirements of your store.
The Product grid on Amazon Stores is an integral part of the store’s page. While other elements of a store, such as the navigation bar and titles, are important, the products are the center of attention. The Product grid on Amazon Stores can be created in one of two layouts: the grid style allows you to show a single product on one page, and the grid style allows you to display multiple products. The grid style allows you to add more than one product at a time and link to the featured product.
Navigation bar
The navigation bar on Amazon Stores is an important part of the design of your store. It is a prominent component of your store that lets customers find your products by category or use-case. To make your navigation bar more attractive and effective, consider adding your brand logo at the top of the menu. Your brand logo appears at the top of every page, in the center of the navigation. You can change the position of your brand logo in the navigation bar by changing its settings in the Store.
Adding a hero image is one of the most effective ways to attract visitors to your product or service. A hero image introduces the contents below it. The Amazon Store builder lets you use a custom hero image to make each page more personalized and easier to categorize. Navigation bars on Amazon Stores are found below the hero image and contain the page names, along with a link to the product pages, subpages, and more. To add a new page, simply click on the “Add Page” button on the navigation bar.
A minor redesign is currently underway for the Amazon app. While not a major overhaul, it will give the home screen a more organized look. In addition, the navigation bar will include quick links to the home screen, profile, shopping cart, and other essential pages. The updated interface is not tied to any specific version of the app, which suggests that the change was made on the server side. To update, download the latest version of the Amazon app.
Featured deals tile
The Amazon Stores featured deals tile allows you to display products from your store that are associated with active promotions, or with sales that are currently taking place. These products will appear in the tile in the order they are entered in the description field. Note that child ASINs must be used to create featured deals, and parent ASINs are not supported. Featured products will be displayed in the full-width four-column grid section, or as a single product in a two-column row.
The Amazon storefront builder is a drag-and-drop platform. After selecting a template, you can start building your storefront. Once your storefront is complete, you can add content to the storefront by using the “tile” builder tool. Simply select products from the categories or add content to the tiles. You can bold, italicize, or align text in your storefront, and link products or pages in your storefront.
A featured deal tile is a great way to increase sales. The Amazon Stores featured deals tile shows a product image and descriptive text. The ratio of text to image should be at 50/50. The featured deal tile will not work without a product listing on Amazon. To create an Amazon storefront with featured deals, you must first set up a professional seller account. This will help Amazon verify your business’s legitimacy.
Custom source tags
In the past, custom source tags in Amazon Stores only showed up on the top 30 source tags for a product page. But with the introduction of the tagged-source option, you can view the entire list of source tags for your product page. Additionally, you can export all source tags at once. Previously, creating tags for individual subpages required extensive manual work and could be error-prone. With custom source tags, you can copy and paste links instead of manually entering them.
Using custom source tags is the best way to track your traffic to your store. You can use these tags to see how many people have clicked on your products or website in a certain time period. But before you use source tags to track external traffic, it is important to understand how these tags work. Tagged sources are traffic to your website that has been tracked by a website using custom source tags. These tags only become visible when the data count in Amazon has exceeded a certain threshold.
Using custom source tags for Amazon Stores will give you a deeper understanding of your product’s performance. Adding them to your product page URLs will enable you to see how well your product is doing. Not only will they track the performance of your campaign, but they will also help you identify important KPIs. They are especially useful for tracking the performance of offsite marketing campaigns. You can add them to any page in your Amazon Store to track session data and important KPIs.
Scheduling seasonal updates
If you’re a seller on Amazon, you’re probably aware of the value of scheduling seasonal updates. Even if you don’t plan on making major changes to your store for a few months, you can always schedule a change in advance and be sure that it will go live on a predetermined date. Scheduling seasonal updates for your Amazon Stores is a great way to increase traffic, promote your products and build brand loyalty.
When scheduling seasonal updates for your Amazon Stores, you’ll also want to consider the timing of the changes. For example, you may want to create a new version of your store to coincide with Amazon Prime Day on 13-14 October, or your holiday sales. You can schedule a seasonal update to override your existing version of your store, and it will automatically revert to its original design once the promotion is over.
